Last Updated: September 9, 2025

Paramount Dental (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use ParamountDentistry.com (the “Site”), contact us, or schedule with our practice.

Health Information & HIPAA: This website Privacy Policy is separate from our HIPAA Notice of Privacy Practices (which governs patient medical/dental records). Please do not submit Protected Health Information (PHI) through general website forms. To request our HIPAA Notice of Privacy Practices, please contact us or visit our office.

Contents

• Notice at Collection (California)
• Information We Collect
• How We Use Information
• How We Disclose Information
• Your Privacy Rights (California)
• Verification & Appeals
• Cookies, Analytics & Advertising
• Texting, Calling & Email
• Data Retention
• Security
• Children’s Privacy
• International Visitors
• Changes to This Policy
• Contact Us

Notice at Collection (California)

We collect the categories of personal information below for the purposes described. We do not sell personal information and we do not “share” personal information for cross-context behavioral advertising (as defined by California law).

Your choices: You may submit access, deletion, or correction requests at any time via our Contact page.

Information We Collect

• Information you provide: Name, email, phone, and any message content submitted via forms or calls.
• Communications: Call details/voicemails and emails related to your inquiry or scheduling.
• Technical data: IP address, device/browser type, pages visited, time on page, and referring URLs.
• Cookies & similar technologies: Used for site functionality, security, and analytics. See Cookies, Analytics & Advertising.
• No online payments: The Site does not accept online payments. Do not submit payment information through Site forms.

How We Use Information

• Respond to inquiries, schedule appointments, and provide services.
• Operate, secure, debug, and improve the Site.
• Perform analytics and quality assurance.
• Comply with legal obligations and protect rights and safety.

How We Disclose Information

We may disclose personal information to:

• Service providers/processors (e.g., hosting, scheduling, analytics, security).
• Analytics providers for site performance and measurement.
• Authorities/other parties when required by law or to protect rights and safety.
• Business transfers as part of a merger, acquisition, or asset sale.

We do not sell personal information and we do not “share” personal information for cross-context behavioral advertising.

Your Privacy Rights (California)

California residents may have the right to: (a) know/access the personal information we maintain; (b) delete personal information (subject to legal exceptions); (c) correct inaccurate information; and (d) be free from discrimination for exercising privacy rights. Because we do not sell or “share” personal information, opt-out rights for sale/share do not apply.

How to exercise your rights: Submit a request via our Contact page or call (916) 898-0003. We will explain how to verify your request.

Shine the Light: We do not disclose personal information to third parties for their own direct marketing purposes.

Verification & Appeals

We may request information to verify your identity (e.g., matching data on file). Authorized agents may submit requests with proof of authorization. If we deny a request, you may appeal by replying to our response or submitting an appeal via our Contact page with “Privacy Appeal” in your message.

Cookies, Analytics & Advertising

We use Google Analytics 4 to understand how visitors use the Site and Google Ads for campaign measurement. We do not use ad pixels for cross-site behavioral targeting, and we do not sell or “share” personal information.

• Controls: You can block/clear cookies in your browser. Google Analytics also offers an opt-out browser add-on.
• reCAPTCHA v3: We use reCAPTCHA v3 to help prevent spam and abuse. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Texting, Calling & Email

By providing your phone number or email, you consent to receive communications related to your inquiry or care. Message/data rates may apply. You can request changes to your communication preferences at any time via our Contact page. We do not send PHI via unsecured email or SMS.

Data Retention

We retain personal information only as long as necessary for the purposes described or as required by law. Typical retention for web interactions and analytics is 13–26 months (tool dependent), while customer service records may be kept longer to comply with healthcare and recordkeeping rules.

Security

We use reasonable administrative, technical, and physical safeguards appropriate to the information we process. No method of transmission or storage is 100% secure. If you believe your information has been compromised, please contact us promptly.

Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have collected such information, please contact us and we will delete it.

International Visitors

We operate in the United States. If you access the Site from outside the U.S., your information may be processed in the U.S., where laws may differ from those in your country.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent changes. Material changes will be posted on this page.

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